It’s Valentine’s Day and if you’re a man it’s the one day all year you’re damned if you do and damned if you don’t.

Forget to send flowers and she’ll think you’re not romantic. Send them and she’ll wonder why they aren’t a dozen long stem roses.

Buy a box of candy and she’ll find the receipt. You know, the one that also lists shaving cream and deodorant. Don’t buy candy and she’ll think you’re hinting that she needs to go on a diet.

Chose a card because you like the picture and she’ll be disappointed in the sentiment. Is it for the “Love of my Life” or  “My Special Someone” or so generic she’ll wonder if you meant to give it to your elderly neighbor.

Ignore her requests for you to do nothing as in NOT A THING on this holiday and well, lots of luck tomorrow.

Like I said, damned if you do and damned if you don’t. So how can I help? By suggesting that you do whatever it takes to show her she is the most important person in your life. Hopefully, you know her well enough to know what that means. Do that, and then some more.

Besides finding the appropriate gift; definitely think sexy lingerie, a cashmere sweater or jewelry (she can tell her friends and coworkers about these or better yet show them), this holiday also demands a meal, one for which you’re responsible. Is there a romantic dinner for two planned for tonight or for this weekend? Is there a wonderful home cooked meal (by you, of course) with candles, wine and a decadent dessert? Or are you coming in from work, dropping the grocery store bouquet of flowers on the kitchen counter and saying, “What’s for dinner?” Uh. Not tonight.

So if you’re reading this blog at your desk and thinking you have plenty of time to take care of Valentine’s Day, please step away from the computer. The Hallmark store already has a line, the flower shop is running out of roses and pretty soon Burger King will be the only place left that doesn’t require a reservation.

I wish you a very Happy Valentine’s Day, and good luck!